Monday, September 29, 2008

What's Good To Clean White Leather

Grants and advertising contracts: a brief explanation. Graphic Humor

course, if something does not clarify the Consortium is in the terminology used in their maneuvers to support the company Leon Lagunair , both past and present.

To get in a situation, a advertising contract is an agreement between an airline and a company interested in building themselves known the various ways in which that airline has, READ using their devices as platforms advertising (as do Spanair and Air Europe) or including headrests, brochures, advertisements or napkins labeled, for example, in the cabin. Completely legal, and can be used by both private companies and regional governments as long as they adhere to that, advertising contracts. Do you think advertising the tiny symbol of the consortium on the nose of the ERJ 145? Or a page if it in-flight magazine of the company? "If you had a company pagaríais the millionaire for that?

If your answer is no, then we are more or less agree on what was perceived in this case were aid. If it can be said clearly, aid. They are not illegal, we make it clear. At least not if they had been called as such in his day. Metámonos on.

This aid was already a known issue until 2003, in which companies operating in the Brussels region of Belgium to the European Commission denounced the heavy subsidy that Ryanair was receiving at the airport of Charleroi. In that case had also signed an endorsement contract for 15 years that the Irish company was receiving € 4 per passenger, paid 1 € / pax for handling, had INCET in each new route and even gave him for free hotel stays personal. The situation was untenable for companies competing in the area.

Thus, in February 2004 the Commission decided as acceptable and illegal aspects other, retroactively, that is, forcing Ryanair to repay the money received and did not belong. In turn, the European Commission proceeded to publish a Communication "Community guidelines on financing airports and start-up aid to airlines operating from regional airports (published in the Official Journal of the European Union 9.12.2005 C. 312 / 1 to 13). Summarizing

thirteen pages consisting of such communication, down 4 different airports according to their traffic, which we are interested in less than 10 million passengers a year (type B), less than 5 million (type C) and less than 1 million passengers per year (type D). In turn, permits the granting of aid under the conditions:

  • receptors carriers must be licensed by the EU.
  • happens in airports Operation type C and D.
  • Routes flying between EU airports.
  • These new routes or new schedules that increase the net volume of passengers at the airport.
  • The period of the grant aid is 3 years.

A time, the text concludes that States which have to exercise control of compliance with these guidelines and that both the situation and the guidelines themselves are reviewed within five years (2009-2010).

The landscape at airports in the region and Leon in particular basically is: What
  • that once was called Lagunair advertising contract with aid were actually the beginning of the operations.
  • Although now re-give the name of "Contract of advertising or promotion, or whatever you want to call, the goal remains the same and therefore still aid.
  • Aid Lagunair right now would be illegal, unless justified establishing new routes to increase passenger flow at the airport in Leon.
  • aid to Ryanair at Villanubla in some routes and should be completed and others will be close to it. Perhaps this explains why their best flights from Leon when he announced in his day "in passing". Anyway until completion of the NAT (new terminal and platform) is very difficult for Leo to be eligible for them.

Finally, prudence the aid because they are not any games. And is not the first time comes a Commissioner of the European Union bring order in this land of fools.

PS: Sorry for my absence. Sometimes it is better to stop and restart with a vengeance. Greetings!

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